The Playbook Program

Plan It To The Minute

Who you are:

Whether your event is for 100 or 1,000 people, you’re committed to delivering high content, with high value and you want a great experience for your attendees.  You’ve worked hard to fill your event and you know you don’t want bad food, bad service, and a big bill from the hotel.  You’re trying to create an event that’s a reflection of who you are as a leader and you don’t want any headaches or missed details.  You’ve got a lot on your plate in preparation for this event and you’re determined to have it be a huge success – both in terms of ROI as well as the impression you leave on your attendees.

What your issues tend to be:

You’re probably worried that as the event gets closer, your schedule is going to be out of control and you’ll reach the inevitable stage of overwhelm and balls will begin to drop.  If you’ve had this happen in previous events, you know all too well that you learn with every experience and you don’t want to repeat last event’s mistakes.  You want to make sure you plan out the details of your event meticulously so nothing gets missed, but you don’t want to pay more than you need to in order to get the best rates and deal from the hotel and you don’t want to pay an arm and a leg or hire new staff to accommodate your event planning needs. Or more importantly, spend valuable time training them on what you are looking for in making your event successful.

What you need most right now:

Your primary focus needs to be on detailed planning and ensuring positive ROI regarding every aspect of your event.  You need a roadmap or a playbook if you will, to guide you and your staff through the entire event so every little thing is taken care of before you get there and are put under a microscope by all of your attendees.  At the same time you’re ensuring that details are paid attention to and “covered” you also need to focus on ensuring your investments are placed in the right area.  Often times a slightly more expensive choice in one area and a less expensive investment in another can leave a stronger impression with your attendees and save your budget.  The trick is to have an experienced event planner that is focused on your bottom line and the experience you’re trying to create, guide you through these decisions and plan out these details for you ahead of time. Someone who becomes part of your team, helping you accomplish your goal … a successful formula for a successful event!

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Contact Sherrie

1288 Alta Vista Way
Seven Valleys, PA 17360
Phone: (410) 294-5404
Fax: (717) 641-0333
sherrie@slseventplanning.com

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